Top Features You Get When Building Your Online Store with a PSG-Approved Vendor
Building an online store is one of the fastest ways for Singapore SMEs to expand their digital presence and reach more customers. With the Productivity Solutions Grant (PSG) supporting up to 50% of eligible e-commerce solutions, working with a PSG-approved vendor has become the go-to choice for businesses looking to scale efficiently.
But what exactly do you get when you build your online store with a PSG-approved provider? Here are the top features SMEs can expect designed to boost sales, automate operations, and help you grow with confidence.
1. Fully Customisable & Mobile-Responsive Website
A PSG-approved vendor equips your business with a professionally designed e-commerce website tailored to your brand identity. Your store will be:
- Fully mobile-responsive
- Optimised for smooth user experience
- Built with a design layout that converts visitors into buyers
This ensures your online store looks great and performs well across all devices an essential factor since the majority of online shoppers in Singapore browse on mobile.
2. Integrated Payment Gateways for Easy Checkout
Your PSG-approved solution comes with secure, fully integrated payment options such as:
- PayNow
- Credit/Debit cards
- GrabPay
- PayPal
- Stripe
A smooth checkout process reduces cart abandonment and builds trust. These built-in payment gateways help SMEs increase online sales without needing extra third-party integrations.
3. Inventory & Order Management System
Managing stock and tracking orders manually can be time-consuming and error-prone. PSG-supported e-commerce solutions include:
- Real-time inventory updates
- Automatic low-stock alerts
- Order tracking and status notifications
- Centralised dashboard to manage incoming orders
This automation saves hours of administrative work and reduces human errors—allowing you to focus on business growth.
4. SEO-Friendly Website Structure
To help your store rank higher on Google, PSG-approved vendors build your site with:
- SEO-friendly URLs
- Built-in meta tag fields
- Fast loading speed
- Optimised site architecture
This ensures your online store starts with a strong foundation for search engine optimisation
without needing costly add-ons.
5. Marketing & CRM Tools to Boost Sales
Most PSG e-commerce solutions include marketing automation and customer management
tools, such as:
- Email marketing integration
- Promo code & discount features
- Abandoned cart reminders
- Customer data collection & segmentation
- Loyalty programme options
These features help SMEs grow repeat sales and build long-term customer relationships.
6. Social Media & Marketplace Integration
To maximise your reach, your new online store can be connected to platforms like:
- Facebook Shop
- Instagram Shopping
- Google Shopping
- Shopee / Lazada (depending on vendor)
This multi-channel integration helps SMEs reach more customers without extra effort—ideal for businesses
expanding into online retail for the first time.
7. Secure Hosting & Data Protection
PSG-approved vendors adhere to strict security guidelines. You can expect:
- SSL certificates
- Secure hosting
- Regular backups
- Protection against cyber threats
This gives SMEs peace of mind knowing their online store and customer data are safe.
8. Training & Local Support
Unlike building a website on your own, working with a PSG-approved provider ensures you
receive:
- Hands-on training on managing your online store
- Local technical support
- Troubleshooting assistance
- Guidance on digital marketing best practices
This ensures your team can operate the store confidently from day one.
Conclusion
Building your online store with a PSG-approved e-commerce vendor gives Singapore SMEs a powerful, professionally built solution at a subsidised cost. From mobile-responsive design to integrated payments, SEO tools, CRM features, and strong support—you get everything needed to grow your online business successfully.
If you’re ready to scale your digital presence, choosing a PSG-approved provider is one of the most cost-effective and reliable ways to get started.